Diamond Advertising and Sales - Weight Requirements
Are you in the business of selling diamonds and gemstones? Are you aware of the requirements placed on those who advertise or sell diamonds and gemstones? According to the Federal Trade Commission (FTC), you must be sure to accurately describe the item you advertise or sell. For example, a diamond described in decimal points of a carat must be accurate to the last decimal place. A diamond represented as .30 carat should weigh between .295 and .304 carats. If you describe it with only one decimal place, such as .5 carat, it should weigh between .495 and .504 carats. If you describe the diamond weight in fractions, such as ½ carat, then the weight should be between .47 and .54 carats. Further, any advertisement must include the disclaimer that advertised weights are not exact, and disclose the range of weights within that fraction.
Sapphire is a highly precious gemstone which is the single-crystal form of aluminum oxide, a mineral known as corundum. Gemstone enthusiasts favor the sapphire for its brilliant and magnificent colors, constancy and durability. Being in the corundum group, the sapphire has excellent hardness which is exceeded only by the diamond. It is worth mentioning that the diamond is the world’s hardest stone!
The early people of the world believed that the Earth was embedded in a huge blue sapphire firmament which may explain why blue is associated with anything long term like friendship and feelings. Many women prefer sapphire rings for engagement because sapphire symbolizes love, longing and loyalty.
Amethysts generally come in the color purple, and are used as an ornament. In fact, the Amethyst was one of the first gemstones that man used for jewelry. Ancient people believed that Amethysts have the power to prevent intoxication, protect travelers, assure victory and give business success to the wearer. The word “Amethyst” comes from the Greek “a” meaning “not” and ” methuskein” meaning “to intoxicate”. According to Greek myth, the goddess Diana turned a nymph into amethysts because Bacchus, the god of wine loved her which caused Diana to be jealous.
Amethysts generally come in the color purple, and are used as an ornament. In fact, the Amethyst was one of the first gemstones that man used for jewelry. Ancient people believed that Amethysts have the power to prevent intoxication, protect travelers, assure victory and give business success to the wearer. The word “Amethyst” comes from the Greek “a” meaning “not” and ” methuskein” meaning “to intoxicate”. According to Greek myth, the goddess Diana turned a nymph into amethysts because Bacchus, the god of wine loved her which caused Diana to be jealous.
Sapphire is a highly precious gemstone which is the single-crystal form of aluminum oxide, a mineral known as corundum. Gemstone enthusiasts favor the sapphire for its brilliant and magnificent colors, constancy and durability. Being in the corundum group, the sapphire has excellent hardness which is exceeded only by the diamond. It is worth mentioning that the diamond is the world’s hardest stone!
The early people of the world believed that the Earth was embedded in a huge blue sapphire firmament which may explain why blue is associated with anything long term like friendship and feelings. Many women prefer sapphire rings for engagement because sapphire symbolizes love, longing and loyalty.
Amethysts generally come in the color purple, and are used as an ornament. In fact, the Amethyst was one of the first gemstones that man used for jewelry. Ancient people believed that Amethysts have the power to prevent intoxication, protect travelers, assure victory and give business success to the wearer. The word “Amethyst” comes from the Greek “a” meaning “not” and ” methuskein” meaning “to intoxicate”. According to Greek myth, the goddess Diana turned a nymph into amethysts because Bacchus, the god of wine loved her which caused Diana to be jealous.