Revolutionary clothing store Roof on Fire is set to change the way upcoming and existing independent designers do business.
Opening on Oxford Street, Paddington (Sydney, Australia) later this year, Roof on Fire represents independent designers and entrepreneurs from Australia and around the world, giving them affordable retail space at low cost and low risk.
The store offers designers retail spaces (known as boxes) to display their creations in exchange for a monthly fee and a 10% sales charge on each item sold. Designers receive 90% of the funds from each sale while getting extensive exposure in a progressive store in a prime Sydney location. Box occupants are also exposed to opportunities that may arise including publicity, brand awareness and further offers to stock in other retail stores.